Boosted seized the incredible opportunity to collaborate with Olympic medalist Nathan Chen. Nathan, an enthusiastic Boosted Board user, had recently commenced his studies at Yale. Utilizing his Boosted Board to navigate between classes and training sessions, Nathan's bustling lifestyle inspired the campaign slogan "Move Fast!"

Move Fast!

However, as production commenced, our executive team encountered conflicting priorities, leading to a significant budget cut from $20,000 to $5,000. As the project's producer, I was accustomed to navigating changes, but this adjustment posed a considerable challenge.

Undeterred, my team and I regrouped, consolidating our resources. With determination fueling our efforts, we embarked on a journey to Los Angeles with a skeleton crew of four individuals for a two-day shoot with Nathan.

Despite the constraints, the shoot proved to be a success. Our compelling content caught the attention of People Magazine, further amplifying the impact of our collaboration with Nathan Chen.

Responsibilities: Marketing Strategy - Production - Design Operations