On the heels of raising $70m in Series B Funding, Boosted aimed to aggressively expand their product lineup from electric skateboards to include electric scooters. In late January 2019 we kicked off the project. We had 4 months to name, brand, and launch this scooter.

A Ride Too Good To Share

There was a lot of work to be done that ranged from packaging to an aggressive out of home billboard campaign. Timelines were tight, but spirits were high. We hit the ground running and wouldn’t stop until this scooter was on the road.

Our exec team felt it was important to really make a splash with out of home advertising. Our product solves transportation problems so running ads in transportation zones makes a lot of sense. We created a campaign on a super short timeline and coincided it with the launch.

The launch was a huge success for Boosted. We made headline news all across the country. Our scooter broke through the noise and garnered the attention of news outlets and celebrities.

Responsibilities: Marketing Strategy - Production - Design Operations