In the fall of 2017, Google embarked on a new venture to explore how it could engage with consumers in the physical world. This initiative led to the formation of a distinctive team dedicated to Events and Experiences, specializing in immersive and interactive experiences that would bring Google closer to its users.

Hey Google

The strategy was to ensure Google’s seamless integration into every aspect of the CES experience. Our approach was multifaceted, involving:

  • Out-of-Home Campaigns: Visible and engaging advertisements strategically placed around the event venue.

  • Interactive Smart Home: A showcase that allowed visitors to experience the capabilities of Google Assistant in a home setting.

  • Innovative Installations: Creative and attention-grabbing setups such as a giant gumball machine, a model train set, a doughnut shop, a newsstand, and even a meditation class.

Additionally, we highlighted over 200 affiliate products that incorporated Google Assistant, emphasizing its versatility and widespread adoption.

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The CES project was a resounding success. It not only marked a significant milestone for Google in experiential marketing but also set a high standard for future events. The experience underscored the importance bringing a brand closer to its audience in the physical world.

Responsibilities: Creative Operations - Production